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PediflorKidz Day & Night pack is launched to encourage a healthy habit of brushing twice in kids. Featured in a special Natural Orange and Bubblegum flavour for the joy of brushing twice-a-day. Why brush twice? When you brush, you remove a layer of bacteria called plaque and tartar from your teeth. Left alone, this plaque layer becomes tartar - a hard calcified layer that cannot be removed just by brushing. Brushing twice makes sure the plaque layer is removed before it turns into tartar, and thus keeps your teeth clean and gums healthy.